How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment
نویسندگان
چکیده
منابع مشابه
application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions
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ژورنال
عنوان ژورنال: Cyberpsychology, Behavior, and Social Networking
سال: 2013
ISSN: 2152-2715,2152-2723
DOI: 10.1089/cyber.2012.0456